Last edited by Murg
Sunday, July 26, 2020 | History

7 edition of The marketing glossary found in the catalog.

The marketing glossary

key terms, concepts, and applications in marketing management, advertising, sales promotion, public relations, direct marketing, market research, sales

by Mark N. Clemente

  • 92 Want to read
  • 30 Currently reading

Published by American Management Association in New York .
Written in English

    Subjects:
  • Marketing -- Handbooks, manuals, etc

  • Edition Notes

    Includes bibliographical references (p. 389-392).

    StatementMark N. Clemente.
    Classifications
    LC ClassificationsHF5415 .C5414 1992
    The Physical Object
    Paginationvii, 392 p. :
    Number of Pages392
    ID Numbers
    Open LibraryOL1559276M
    ISBN 10081445030X
    LC Control Number91040284
    OCLC/WorldCa24847518

    Definition. Marketing is defined by the American Marketing Association as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large". The term developed from the original meaning which referred literally to going to market with goods for sale. Document Type: Book: All Authors / Contributors: American Marketing Association. Committee On Definitions. OCLC Number: Notes: Inv. Description.

    If you need additional information about our book marketing products and services, please contact a Xulon Press Marketing Sales Representative toll free at International callers may use   Learn how to grow your online and offline business - Get your free book here -.

    Perhaps more than most, book publicity is a fiercely competitive niche industry in which book PR services and book publicity firms that don’t evolve with industry changes inevitably perish. Since our founding in , more than 70% of the book PR agencies, book promoters, and one-person shops have closed their doors. The Marketing Glossary is an acclaimed reference work whose hardcover edition was published by the American Management Association. Newly updated, it contains more than 1, entries. "synopsis" may belong to another edition of this title/5(3).


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The marketing glossary by Mark N. Clemente Download PDF EPUB FB2

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No eBook available Marketing Definitions: A Glossary of Marketing Terms. American Marketing Association, - Marketing - 23 pages. 0 Reviews. From inside the book. Definitions from other sources are referenced.

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Marketing is the field, set of actions, or practice of making a product or service desirable to a target consumer segment, with the ultimate aim of effecting a purchase.

Marketing Qualified Lead (MQL) is a type of lead that has been evaluated — based on a given set of criteria — to have a higher likelihood of becoming a paying customer.

Marketing definitions: a glossary of marketing terms Unknown Binding – January 1, See all formats and editions Hide other formats and editions The third reports of the Committee on Definitions of the American Marketing cturer: American Marketing Association.

American Marketing Association. Committee on Definitions. Marketing definitions. [Chicago], [American Marketing Association], [©] (OCoLC) Document Type: Book: All Authors / Contributors: Ralph S Alexander; American Marketing Association.

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It was actually E. Jerome McCarthy, a marketing professor at Michigan State University, who refined the concepts in Borden's book and created the idea of the "4 Ps," a term that is still used today.